The Founder’s Path Podcast

The Founder’s Path: From Spark to Company is where real startup stories come to life. Hosted by Valerie Cobb, fractional Chief Revenue Officer and Founder of The Strategic Revenue Reset™, this podcast goes beyond the headlines to uncover what it really takes to build a business from the ground up.

Each week, Valerie sits down with bold, visionary founders who transformed raw ideas into thriving companies, with all the messy, powerful moments in between. From surprising pivots to breakthrough wins, these interviews pull back the curtain on entrepreneurship.

What makes The Founder’s Path different? It’s not just insights, it’s honest guidance for founders, startup teams, and dreamers ready to grow. Whether you’re scaling or just starting, these unfiltered conversations offer the roadmap you've been looking for. Listen in and follow the journey - from spark to company.

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Episodes

Wednesday Mar 18, 2026

In this episode of The Founder’s Path: From Spark to Company, host Valerie Cobb sits down with Paul Daigle, a seasoned founder, operator, and turnaround expert, to unpack what it really takes to build, scale, and sometimes walk away from companies. Paul shares real-world lessons from decades of entrepreneurship—starting businesses as a teenager, rolling up competitors, navigating SaaS and MSP growth models, fixing broken revenue engines, and knowing when to shut down ideas that no longer make sense.

Wednesday Mar 18, 2026

In this episode of The Founder’s Path with Valerie Cobb, Aric Bandy shares what it really takes to scale a company from early traction to a successful exit. From navigating non-linear growth to knowing when to sell, this conversation unpacks the realities founders face beyond the startup hype.

Friday Jan 09, 2026

Building a company from scratch is tough, but what about in the high-stakes world of cybersecurity? Host Valerie Cobb sits down with Clea Ostendorf, Co-founder and CEO of Wolfpack Security, to explore the unique challenges and triumphs of launching a professional services firm in a critical industry. Valerie guides the conversation through the intricacies of application security, the art of identifying market gaps, and the crucial lessons learned in their first year of business. Discover how Clea's team navigates client expectations, manages scope creep, and makes tough decisions around risk and liability to ensure profitability and growth. This episode is a must-listen for any founder looking to build a resilient and impactful business. 

Tuesday Dec 16, 2025

Building a company isn’t just about growth, it’s about integrity, authenticity, and protecting what you’re building. In this episode of The Founder’s Path: From Spark to Company, Valerie Cobb sits down with cybersecurity leader and founder Marlon Bermudez to explore the often-overlooked realities founders face as they scale. This conversation goes far beyond technology. We unpack: - Why authenticity beats transactional sales (especially for introverted founders) - The role of core values and integrity in long-term business growth - The hidden cyber risks founders underestimate — especially with AI, shadow IT, and third-party tools - Why “set it and forget it” cybersecurity is a dangerous myth - How founders can stop playing small and build with alignment, not fear Marlon also shares lessons from building his company, launching The Authenticity Journey, and helping founders protect reputation, revenue, and trust in an AI-driven world. 

Wednesday Dec 03, 2025

Welcome to The Founder’s Path: From Spark to Company. In this episode, Valerie Cobb sits down with Stefan “Mr Raw” Avivson – a 15-time founder with 5 exits and 2 bankruptcies – to talk about the brutal truth behind product-market fit, why 96% of founders don’t know why customers buy from them, and how to stop building your startup “in a cave.” If you’re an early-stage founder or thinking about how to start a business, this is your masterclass in talking to customers, avoiding multi-million dollar mistakes, and embracing failure as fuel. This is a startup founders podcast episode packed with real stories from entrepreneurs, lessons from founders, and business growth strategies you can use right now.

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